RIKA is far more than just another clothing label; it's a lifestyle. The cult line, with its signature STAR symbol, for founder Ulrika Lundgren represents "endless possibilities, a never-ending story". But it also forms the basis, the beating heart, from which the designer has cultivated a constellation of offshoots, with each element capturing the aesthetic, perfume and philosophy of the multifaceted RIKA WORLD. Ulrika also wears the hat of publisher, as the brains behind Rika magazine, a collector bi-annual magazine celebrating inspirational women in the arts.